We sweat the small stuff.
It is the small stuff that makes all the difference on and off the course. You could say we are obsessed about getting the details right the first time - and every time. We believe our obsession for perfection will match your passion for the game of golf.
Our design philosophy is embodied in a quote from Leonardo da Vinci: "Simplicity is the ultimate sophistication." This is more than just a quote that hangs on our wall; it is fundamental to how we think about our designs and the consumers who wear our watches. We live at the intersection of fashion and technology. Through countless interactions with consumers, we discovered a demand for a watch that offered more than just hardware on the wrist - a demand for a watch that is a true reflection of an individual's personality and passions.
In 2012, we launched the first true designer GPS golf watch, the WR62. While that particular design was the second GPS Golf Watch to hit the market, it was groundbreaking as the first to be preloaded with hazards, the first to be waterproof, and the first to use designer elements such as a mineral crystal and a stainless steel bezel and buttons. We are not big on awards; however, it is nice to receive confirmation that we are on the right track. In 2013, we received two gold awards for our GPS Golf Watch designs from Golf Digest's December Hot List issue. We continue to build upon that success with the introduction of the first-ever Titanium Luxury GPS Golf Watch in 2014.
Headquartered in La Porte, IN - a stone's throw from the shores of Lake Michigan - our company is built upon strong midwestern values. Our core design principles and superior customer service allow us to deliver GPS Golf Watches that utilize the finest materials, and offer superior styling that matches our world-class performance. Our watches will not only help to improve your game, they will look good while meeting with clients or simply out for a nice evening.

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